NBA: The millionaire that the Lakers charge for displaying a brand on their jersey

If we have seen anything since the explosion of Michael Jordan as a brand, it is the monetary growth of the different franchises. Thus, and in recent years, if we put together the name of the Lakers, one of the most popular teams, and that of a superstar, in this case LeBron James, the brands will fight to appear in some corner of his jersey, but How much will they pay? The sum is crazy.

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There is one caveat, and that is that LeBron is not a superstar, he is a megastar, at the level of Michael Jordan himself. In this way, each brand that tries to sponsor it will have to pay a large amount of millions of dollars.

And this is the case of Bibigo, a Korean food company, which will pay the Lakers 100 million dollars for 5 seasons, replacing Wish as the sponsor company. According to the Los Angeles Times, that figure increased between 6 and 8 million with respect to what the commercial app had paid.

Wookho Kyeong, director of marketing for CJ CheilJedang, Bibigo's parent company, said: “The Lakers are the number one team in sports; They are more than a basketball team. The Lakers, worldwide, are a cultural icon, especially for young people."

In this way, the exploitation of the different sports brands in the Asian continent is key, mainly in the East where there is an accelerated economic recovery.

To show a button, Roger Federer continues to be in the top 5 of the tennis players who earn the most, with 90% of his income coming from his sponsors, among which UNIQLO, a Japanese clothing brand, stands out. The business is in the East!