The day - unworthy French firm for manipulating indigenous people in Oaxaca

Oaxaca, Oax., Representatives of the French clothing firm Sézane dressed with garments of their new season to indigenous Zapotecs of the district of Tlacolula, mainly of the elderly, and, among other things, they were asked to dance.The dissemination of what happened on Saturday morning generated the generalized rejection of citizens, who disagreed with messages on social networks.

The director of the National Institute of Indigenous Peoples (INPI), Adelfo Regino Montes, deplored what happened and pointed out that it injures the dignity of indigenous peoples."It is very unfortunate that this tendency to use cultural heritage and threatens against the dignity of indigenous people" improperly ".

The parade was released by extraordinary canvases, a collective that disseminates traditional Mexican clothing.In his Instagram account, he reproached: “The original cultures treated as a showcase from which you can choose and take.Without respect.Without ethics.I don't know what to feel.Nor cover they bring ".Network users criticized European company personnel.

As they revealed, the indigenous people who work in the Teotitlán del Valle market were offered 200 pesos for participating in this campaign, in which they used PARKS OF SYZANE and were even asked to dance.

When they went to ask the authorities to travel the town, the French said they would not interfere with the inhabitants;However, they breached that commitment, which caused the gather among social networks user.

Extraordinary canvases pointed out: “Enough.Original cultures are not a zoo, nor an accessory winery nor a catalog of designs.We are not at the service of international brands ”.

Hours later, the group reported that the French clothing brand canceled its launch campaign;However, the company has not clarified its position.

In an interview, Regino Montes reported that the INPI will initiate an investigation to act in accordance with the law and for this they will dialogue with the affected people.

They will also seek the version of the authorities of the Tlacolula district and it was not ruled out to contact the authorities of the French government so that, within the framework of their powers, they intervene in this matter.